'The Author is Dead!'
This theory suggests that in postmodernist theory the initial ideology and thoughts between the producer and the product are obsolete and the perception of the text is in the preverbal eye of the beholder, thus meaning that audience perception is everything to which therefore conforms to one particular definition of postmodernity that claims that there is a strong opposition to the thesis of absolute truth.
In terms of my case studies; in PLTITEOTW by Steel Panther this is very relevant as it could be decided that the band are mocking the bygone hair metal era, however to others they may be seen as a band simply reinvigorated what is considered as a dying genre. The video itself also has a non-coherent structure and is fragmented to which therefore suggests that the meaning behind the video is blurred and very much dependent on individual interpretations. In Bad Neighbours (Stoller, 2014) this notion is also exhibited through the fragmented structure of the film as well as multiple inter-textual references including the 'hootie hoot' and 'Robert De Niro' scene to which loosely suggest that there can be no distinction between reality and fiction within the text.
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